Unveiling Apple’s AI Strategy with MGIE

The Truth Behind Apple’s Secrecy

Ignacio de Gregorio
Towards AI
Published in
8 min readMar 6, 2024

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What the heck is Apple doing?

That question might be the talk of the town these days on Wall Street. While Microsoft rides the OpenAI wave, Google pushes the boundaries of LLMs while being extremely clumsy — and racist — on its delivery, and NVIDIA adds, literally, the stock value of Tesla to its valuation in just…

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