AI Won’t Replace Marketers, But It Will Help Them Succeed

GPT-4 isn’t taking your job.

Frederik Bussler
Towards AI
Published in
4 min readMar 28, 2023

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Photo by Christina @ wocintechchat.com on Unsplash

The progress of artificial intelligence follows a J-curve, as the technology saw decades of research and development before finally reaching the mainstream. The last few years have seen AI move up the latter half of this curve, as AI-driven solutions have become an integral part of the marketing industry.

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